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About Grow Membership Consulting
Grow Membership Consulting was built for fitness organizations that know they have more opportunity in front of them, but need a stronger system to capture it. Most gyms, YMCAs, recreation centers, and studios do not have a lead problem. They have a follow-up problem. A tour process problem. A confidence problem. A leadership inspection problem. A training consistency problem.
Founded by Kevin Johnson
Grow Membership Consulting brings more than 25 years of membership sales experience across health clubs, YMCAs, & multi-site fitness organizations.
Kevin has worked inside the business, led sales teams, trained frontline staff, coached leaders, opened new clubs, supported turnarounds, and helped organizations build sustainable systems for membership growth. This is not theory. It is field-tested.
Grow Focuses On The Areas That Actually Move Membership
The goal is not to create high-pressure sales teams. The goal is to build confident, consistent, people-first teams that know how to guide prospects, create value, and ask for the sale with professionalism.
Built For People-first Fitness Organizations
Grow is a fit for organizations that want stronger sales execution without losing their culture.
That includes:
Every organization has different goals, staffing models, tools, and challenges. Grow does not bring a copy-and-paste approach. The work starts by understanding where the gaps are, how your team operates, and what systems need to be built or strengthened.
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Why Grow Exists
Membership growth does not happen because a team hopes more people join. Grow exists to help organizations install that rhythm.
Kevin Johnson
Kevin Johnson is a membership growth strategist, sales trainer, and leadership coach with more than 25 years of experience in fitness membership sales.
Throughout his career, Kevin has led teams across multiple fitness brands and nonprofit environments, helping staff become more confident in prospecting, follow-up, tours, price presentation, objection handling, and closing.
Kevin’s approach is direct, practical, and people-first. He believes membership growth is not about pressure. It is about preparation, confidence, consistency, and leadership.
