Grow memberships. Grow leaders. Grow culture.

Membership Growth Is Not Luck. It Is A System.

Grow helps gyms, health clubs, and community fitness organizations build the sales structure, leadership cadence, CRM visibility, and frontline confidence needed to turn more prospects into members.

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What Grow fixes

The Gap Between Having Traffic and Actually Converting It.

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Prospects are not consistently captured
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Tours happen, but follow-up is inconsistent
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Leaders have reports, but not inspection rhythm
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Frontline staff know the facility, but need sales confidence
Services

Built For Fitness Operators Who Need Growth They Can Measure

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Membership Sales Strategy

Build a clear, repeatable growth plan around lead flow, tours, follow-up, referrals, and daily execution.

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Frontline Sales Training

Train teams on greeting, discovery, tour presentation, price presentation, asking for the sale, and overcoming objections.

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KPI & Performance Coaching

Turn sales data into daily coaching moments, focused on appointments, conversations, tours, conversions, and close rates.

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CRM & Prospect Systems

Create practical systems to capture every prospect, inspect follow-up, and give leaders visibility into the pipeline.

Training Modules

Flexible Support For Leaders And Teams.

01-
Sales leadership coaching
02-
Frontline membership sales workshops
03-
Tour and price presentation training
04-
Prospect capture and follow-up systems
05-
Referral and member acquisition strategy
06-
CRM setup guidance and dashboard logic
07-
Daily huddles, inspection, & accountability cadence
08-
Performance coaching for A, B, & C performers
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Process

Clarity. Execution. Transformation.

Grow turns ideas into behaviors leaders can coach, teams can repeat, and operators can measure.

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Diagnose

Review sales process, lead flow, CRM visibility, team behaviors, and leadership cadence.

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Build

Create the playbook, dashboards, training rhythm, and daily expectations needed to grow consistently.

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Train

Coach leaders and frontline teams on the science and art of membership growth.

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Repeat

Use KPIs, follow-up review, role-play, and weekly coaching to turn strategy into execution.

Testimonials

Real People
Real Impact

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In our time together I've rarely found an individual who had such a natural talent for sales. His technical knowledge of how to sell is only exceeded by his innate ability to connect with people on a personal level. That combination makes him a sales force to be reckoned with. I would recommend Kevin for any sales position, especially roles that required multiple steps in a sales process.

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Paul N

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I've had the privilege of watching Kevin lead and develop people throughout his career. While he is known for delivering membership growth and sales results, what stands out most is his ability to connect with people and bring out their best.Kevin combines strong business expertise with a genuine investment in others. He develops leaders, builds effective systems, and creates a culture where people feel supported, valued, and motivated to succeed.

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C-suite Leader

commas
google1

Kevin is deeply missed by our team. We all agree he was the best manager we've ever worked for. He always took the time to support, coach, and develop us, while creating an environment where people felt valued and motivated to succeed. His leadership left a lasting impression on our careers and lives. No matter where he goes, the people who work with him will be fortunate to have him as a leader. We are incredibly grateful for everything he did for us.

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Former Team Member & Staff Group

commas
google1

Kevin is everything you could want in a sales leader. His energy is contagious, his optimism is genuine, and his ability to motivate people is unmatched. We're only at the beginning, yet the positive impact and momentum are already impossible to ignore.

photos

Scott R 

commas
google1

You were the best mentor our team could have asked for. You set the standard for how managers should lead and support their teams.

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Branson W

Light green stylized opening quotation marks symbol on transparent background.Google logo with stylized G in red, yellow, green, and blue colors.

In our time together I've rarely found an individual who had such a natural talent for sales. His technical knowledge of how to sell is only exceeded by his innate ability to connect with people on a personal level. That combination makes him a sales force to be reckoned with. I would recommend Kevin for any sales position, especially roles that required multiple steps in a sales process.

Placeholder image icon of a gray background with white mountain shapes and a circle resembling a sun.

Paul N

Light green stylized opening quotation marks symbol on transparent background.Google logo with stylized G in red, yellow, green, and blue colors.

I've had the privilege of watching Kevin lead and develop people throughout his career. While he is known for delivering membership growth and sales results, what stands out most is his ability to connect with people and bring out their best.Kevin combines strong business expertise with a genuine investment in others. He develops leaders, builds effective systems, and creates a culture where people feel supported, valued, and motivated to succeed.

Placeholder image icon of a gray background with white mountain shapes and a circle resembling a sun.

C-suite Leader

commas
google1

Kevin is deeply missed by our team. We all agree he was the best manager we've ever worked for. He always took the time to support, coach, and develop us, while creating an environment where people felt valued and motivated to succeed. His leadership left a lasting impression on our careers and lives. No matter where he goes, the people who work with him will be fortunate to have him as a leader. We are incredibly grateful for everything he did for us.

photos

Former Team Member & Staff Group

commas
google1

Kevin is everything you could want in a sales leader. His energy is contagious, his optimism is genuine, and his ability to motivate people is unmatched. We're only at the beginning, yet the positive impact and momentum are already impossible to ignore.

photos

Scott R 

commas
google1

You were the best mentor our team could have asked for. You set the standard for how managers should lead and support their teams.

photos

Branson W

Light green stylized opening quotation marks symbol on transparent background.Google logo with stylized G in red, yellow, green, and blue colors.

In our time together I've rarely found an individual who had such a natural talent for sales. His technical knowledge of how to sell is only exceeded by his innate ability to connect with people on a personal level. That combination makes him a sales force to be reckoned with. I would recommend Kevin for any sales position, especially roles that required multiple steps in a sales process.

Placeholder image icon of a gray background with white mountain shapes and a circle resembling a sun.

Paul N

Light green stylized opening quotation marks symbol on transparent background.Google logo with stylized G in red, yellow, green, and blue colors.

I've had the privilege of watching Kevin lead and develop people throughout his career. While he is known for delivering membership growth and sales results, what stands out most is his ability to connect with people and bring out their best.Kevin combines strong business expertise with a genuine investment in others. He develops leaders, builds effective systems, and creates a culture where people feel supported, valued, and motivated to succeed.

Placeholder image icon of a gray background with white mountain shapes and a circle resembling a sun.

C-suite Leader

commas
google1

Kevin is deeply missed by our team. We all agree he was the best manager we've ever worked for. He always took the time to support, coach, and develop us, while creating an environment where people felt valued and motivated to succeed. His leadership left a lasting impression on our careers and lives. No matter where he goes, the people who work with him will be fortunate to have him as a leader. We are incredibly grateful for everything he did for us.

photos

Former Team Member & Staff Group

commas
google1

Kevin is everything you could want in a sales leader. His energy is contagious, his optimism is genuine, and his ability to motivate people is unmatched. We're only at the beginning, yet the positive impact and momentum are already impossible to ignore.

photos

Scott R 

commas
google1

You were the best mentor our team could have asked for. You set the standard for how managers should lead and support their teams.

photos

Branson W

green true
25 years in membership sales and leadership
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Never missed personal quota as an individual contributor
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Achieved 120% of goal over 90% of the time
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Multiple-time Sales Manager of the Year award winner
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Opened and supported clubs domestically and internationally
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Built membership systems, CRM processes, & training across multi-site organizations
Proof

Led By Someone Who Has Done The Job, Built The Teams, and Owned The Number.

Grow is built from real membership sales leadership experience, not theory. The approach blends performance management, people development, CRM systems, and practical frontline coaching.

Ideal Clients

For Operators who are Ready to Stop Hoping and Start Growing Membership.

Grow is a fit for all gyms, from for-profit to nonprofit, big box to boutique studios, rec centers, and multi-site fitness organizations that need stronger sales execution without losing their people-first culture.

Your team needs confidence asking for the sale
Follow up is inconsistent or happening too late
Your CRM is not giving you a clear visibility into pipeline
Your leaders need a better rhythm for coaching, inspection, and accountability
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8AH
8AH

Ready to Build a
Membership Growth System?

Start with a free 30-minute discovery call. We will talk through your current sales process, team structure, lead capture, and the biggest gap holding membership growth back.